A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In thi
If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure yo
Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction
Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018,
If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, then you need to be able to show people meaningful numbers. In this article, I will explain how you can create dashboards t
Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but
If you want to perfectly serve the needs and interests of your users, you need a clear content strategy. In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throu
Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. “Time is money,” as the old proverb says. Time also matters for Google. Sp
As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is a daunting task in itself, but coordinating your efforts while guiding in-house and freelance writer
Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting t
Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. The post Facebook Introduces User Retention Optimization for App Install Ads by @MattGSouthern appeared first on Search Engine Journal.
Pinterest is rolling out a series of updates to its self-serve advertising tools. The post Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More by @MattGSouthern appeared first on Search Engine Journal.
Google My Business has been spotted testing a new feature that lets businesses add collections of products to their listings. The post Google My Business Lets Businesses Add Products to Listings by @MattGSouthern appeared first on Search Engine Journal.
Pull some inspiration from these six brands that are nailing Twitter marketing. The post 6 Great Examples of Brands Using Twitter Effectively by @osbennn appeared first on Search Engine Journal.
Read on to learn how you can master the art of video storytelling, just like many brands in India do. The post 6 Lessons In Video Storytelling You Can Learn from Indian Brands by @gregjarboe appeared first on Search Engine Journal.
Facebook announced it is demoting posts that link to sites with copied content. The post Facebook Punishes Scraper Sites by @martinibuster appeared first on Search Engine Journal.
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Crit
Pinterest is making hundreds of millions of pins more shoppable with links that go directly to the retailer’s product page. The post Pinterest Introduces New Product Pins and Shopping Recommendations by @MattGSouthern appeared first on Search Engine Journ
Google is adding two new predefined landing page reports to the Report Editor. The post Google Ads Report Editor Gains New Predefined Landing Page Reports by @MattGSouthern appeared first on Search Engine Journal.
Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. The post Bing Ads Now Counts Conversions Based on the Time of Ad Clicks by @MattGSouthern appeared first on Search Engine Journal.
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you found.
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search f
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the unethical act. Here's why you can't get away with it.
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if the power will finally shift.
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to o
Do's and don't of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang” with HTML tags, HTTP headers, and Sitemap.
Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
