The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

Niche Ranking Factors FAQ

This year, we’ve been talking a lot about niche ranking factors, with Searchmetrics Founder, Marcus Tober, holding talks at numerous SEO conferences, and our whitepaper in October examining in detail this new way of analyzing Google ranking data by focusi

Digital Transformation: 7 Mistakes you Might be Making

There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t mean all companies have worked out what it takes to successfully transition their activities o

How did the 2018 SERP changes impact organic search?

How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each. The post How did the 2018 SERP changes impact organic search? appeared first on Search Engine Watch

Data: Local search trends from 2017-2018

Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018. The post Data: Local search trends from 2017-2018 appeared first on Search Engine Watch.

How to automate yourself to success in PPC

Looking for how to automate PPC in 2019? Here are the essential do's and don'ts of bid automation and content creation in Google Ads. The post How to automate yourself to success in PPC appeared first on Search Engine Watch.

Voice search optimization guide: Six steps for 2019

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. The post Voice search optimization guide: Six steps for 2019 appeared first on Search Engine Watc