The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
This post will demonstrate a way to bring Searchmetrics data to both Google Sheets and Google Data Studio using the Supermetrics add-on. Supermetrics and Searchmetrics don’t just have similar names – they make a great team too. Searchmetrics provides a hu
What’s the secret of good SEO copywriting projects? How should texts be written to fulfill the needs of readers and search engines? This article gives you 5 tips for how you can get your SEO copywriting projects ranking at the top of Google’s
This year, we’ve been talking a lot about niche ranking factors, with Searchmetrics Founder, Marcus Tober, holding talks at numerous SEO conferences, and our whitepaper in October examining in detail this new way of analyzing Google ranking data by focusi
Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a true Digital Expert. To show our commitment to these goals and to encourage information sharing within the i
Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google
With the year 2018 coming to a close, it’s time to recall the past, recap the highlights and look into the future. For this article, we have asked international industry experts to share their assessment of the latest digital marketing developments
There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t mean all companies have worked out what it takes to successfully transition their activities o
The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as finding the perfect gift usually means doing a lot of online research, prominence in
Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the ove
For online retailers, getting your holiday season right is about a lot more than finding the right Turbo Man figure and avoiding a last-minute fight at the checkouts. Kicking off on Black Friday and running through December and into the new year, the holi
A Twitter bug has prevented the "Protect Your Tweets" setting from working as intended for some Android users. The post Twitter Accidentally Reveals Private Tweets of Android Users by @MattGSouthern appeared first on Search Engine Journal.
Want to learn more about search engine optimization? Then you should learn from these top 140 SEO experts. The post 140 Top SEO Experts You Should Be Following in 2019 by @MrDannyGoodwin appeared first on Search Engine Journal.
Want to learn how to create content that will boost your traffic this year? Register for this webinar now. The post Content Strategy & Actionable On-Page SEO Tips to Drive Traffic [Webinar] by @MrDannyGoodwin appeared first on Search Engine Journal.
Create a PPC plan that ensures you're prepared to exceed your goals and outlines exactly how you'll do it. The post How to Create a Paid Search Plan That Will Drive Results by @hoffman8 appeared first on Search Engine Journal.
A controversial EU copyright law threatening livelihood of online publishers suffered a setback. The post EU Link Tax Suffers Stunning Setback by @martinibuster appeared first on Search Engine Journal.
Research from Eric Enge provides clues about the relationship of links and top ranked sites. The post New Research Gives Clues About Links and Top Ranked Sites by @martinibuster appeared first on Search Engine Journal.
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs. The post 15 Important Conversion Metrics & Business KPIs You Should Track by @annaleacrowe appeared first on Search Eng
Twitter has released a new, free resource to help guide marketers' social media strategies in 2019. The post Twitter Releases its Official Marketing Calendar for 2019 by @MattGSouthern appeared first on Search Engine Journal.
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each. The post How did the 2018 SERP changes impact organic search? appeared first on Search Engine Watch
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018. The post Data: Local search trends from 2017-2018 appeared first on Search Engine Watch.
Looking for some tips on Google Search Console for small businesses? The latest update brought three new features that can help you out. The post Google Search Console for small businesses [Video] appeared first on Search Engine Watch.
Looking for how to automate PPC in 2019? Here are the essential do's and don'ts of bid automation and content creation in Google Ads. The post How to automate yourself to success in PPC appeared first on Search Engine Watch.
Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. The post Google Activity Cards: Inviting users to be better connected with their past search activity app
Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale -- and two things you shouldn't. The post How to scale your social media marketing to build traffic and leads appeared first on Search
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. The post Voice search optimization guide: Six steps for 2019 appeared first on Search Engine Watc
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019. The post Top skills for PPC, Paid Search, and SEM Specialists in 2019 appeared first on Search Engine Watch.
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she's likely to ask you. The post PPC advertising: Eight questions your boss will ask appeared first on Search Engine Watch.
A visual representation of Google's biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications. The post What were Google’s biggest search algorithm updates of 2018? appeared first on Searc