2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

SEO & UX: How User Signals Impact your Rankings

Google has one main aim: providing users the best possible search experience. The search engine is constantly optimizing its algorithm to improve its understanding of user signals from websites. The main focus here is on signals that indicate how satisfie

5 Ways to Increase your Influence as an In-House SEO

For most businesses, SEO is the second biggest driver of traffic to their website and, depending on the brand, SEO can be THE biggest traffic driver. However, even in companies that understand how important SEO is for generating traffic, the SEOs themselv

Google E-A-T: How to Improve your E-A-T Ranking Score

Google E-A-T isn’t a new recipe vertical in the search results. E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers whe

Comprehensive guide to exact match domains in 2020

Exact match domains are domain names with exact keywords that you're trying to rank for in Google SERPs. A comprehensive guide to gain a quick advantage. The post Comprehensive guide to exact match domains in 2020 appeared first on Search Engine Watch.

10 Silent killers that affect your website speed

You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. The post 10 Silent killers that affect your website speed appeared first on Search Engine Watch.