Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and
No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
GUESTS & RESOURCES Jason Bernard: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he speaks with Kalicube founder and author Ja
Bing is the number 2 search engine in the western world after Google, enjoying a 13.5% and 11.5% share of all desktop queries in the US and UK, respectively. In light of this, digital marketing strategies should make sure they include Bing, especially giv
GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn Alan Turner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he kicks of
GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he concludes Black Friday Predictions Week w
GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he continues Black Friday Predictions Week w
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML. The post Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern appeared first on Search Engine Journal.
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The post YouTube Algorithm: 6 Questions Answered via @MattGSouthern appeared first on Search Engine Jour
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more. The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] a
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition. The post 3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey appeared first on
Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to. The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared fi
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date The post H1 Headings For SEO – Why They Matter via @martinibuster appeared first on Search Engine Journal.
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller. The post Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern appeared first on Search Engin
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started. The post How to Win in Competitive & Costly PPC Environments via @SusanEDub appeared first on Search Engine Journal.
With more laws for website accessibility, the pressure to be compliant is ever-present. Here's what you need to know and the steps to take now. The post Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc appeared first on Sea
YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Sea
Solve your content creation struggles with these blog post ideas. Create traffic-driven content that has demonstrated success. The post Seven most popular types of blog posts guaranteed to boost traffic appeared first on Search Engine Watch.
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation. The post The anatomy of a negative SEO attack appeared first on Search Engine Watch.
Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right. The post Simple guide to creating an expert roundup post that drives website traffi
Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP. The post Five great ways responsive web design benefits your SEO appeared first on Sear
Ten effective ways to boost your click-through rate (CTR) from organic search. The post 10 Effective ways to boost click-through rate (CTR) using SERPs appeared first on Search Engine Watch.
SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details five of those quick win actions. The post Five quick SEO wins to
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions. The post How social media
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season. The post Five SEO tips to dominate local search this holiday season appeared first on Se
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few. The post Top six reasons you should caption your social media video content appeared first on Sea
Toby Nwazor takes a look at what email marketing has been like in the year 2020, and what successful email marketers did differently that helped them to dominate the field for most of the year. The post Email marketing in 2020: Four key things that made
