Create Websites That Don’t Suck At Conversion

Okay! You’ve got a website that has a great copy, beautiful images, and sensational visual effects. But something is missing. Chances are you’ve missed that three letter acronym that is critical to your website’s performance for results.

Tips for Restaurants to Thrive Amid COVID-19 Outbreak

As we all know, due to the COVID-19 outbreak most countries had imposed a complete lockdown in most of their states. No doubt that this lockdown was the need of the hour, but due to this step taken, most businesses around the world have taken a major hit.

Top 5 Copywriting Blogs

Not really… More like, “A Few Copywriting Blogs; which we’re unsure whether are in the top 5, or best read, or most viewed.” None particularly crafty, praiseworthy, or enthusiasm-generating. Most fail to be literally appealing. A humorous one is

6 Ways Social Media and SEO Work Together

Myriads of people think that social media and SEO work exclusively, or that they are separate entities. On the surface, it may seem that SEO and social media work as competing strategies, one for web crawlers and one for humans. But in reality, they want

How to give your company a memorable identity

Everyone of us, I’m sure, is aware of what a logo is. A logo is your company/business name represented in an innovative way with the help of fonts or symbols. Now, how important is it to have a creative logo? Consider this. If you happen to meet with a pe

Cannibalization

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

The Three Bosses of SEO

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

How to Calculate Your SEO ROI Using Google Analytics

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better

The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.