At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Episode Overview: Managing partnerships with remote agencies and clients present unique problems that can hinder establishing successful business partnerships. Overcoming remote obstacles require collaboration, coming to agreements and implement t
Google E-A-T isn’t a new recipe vertical in the search results. E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers whe
Episode Overview: SEO services are sought out by thousands of companies worldwide, all seeking agency expertise to help with their own unique SEO needs and processes. U.S. and E.U.-based SEO agencies are highly requested in the greater internation
Episode Overview: Encountering duplicate content across brands is common and it’s easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content wh
Episode Overview: Conversion rate optimization tools are key features of every digital marketer’s strategy to convert leads. Knowing which CRO tools to use is a challenging aspect to creating a winning conversion strategy. Join host Ben as he conc
Episode Overview: Knowing what technical SEO adjustments to make to increase your ranking is difficult when search engines consistently publish new algorithm updates and SEO itself is always in a state of flux. Join host Ben as he speaks with Path
Episode Overview: Google stirred the SEO hornet’s nest once again releasing another algorithm update just a few weeks after they released their first one of the year in January. Join host Ben as he meets with Searchmetrics’ Strategic Advisor
Episode Overview: A key aspect to developing a career in SEO is finding the right agency for you that is credible and offers plentiful opportunities to explore. Join host Ben as he continues his discussion with Go Fish Digital’s Senior SEO Manager
Episode Overview: A great SEO needs curiosity, drive and determination to break into the chaotic, ever changing SEO industry. Join host Ben as he chats with Senior Manager of SEO Chris Long from Go Fish Digital about how his jack-of-all-trades ski
Episode Overview: A solid foundation for a strong, fruitful business partnership requires trust, clear communication, access to resources and acknowledgement of successes. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as the
Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. The post Google Lets People Customize Their Profile Cards For Search Results via @MattGSouthern appeared first on Search Engine Jou
Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. The post Google Lets Site Owners Test & Preview How-To Markup on Smart Displays via @MattGSouthern appeared first on Search Engine Jo
There are new things to consider when targeting featured snippets. Read on to learn more. The post Google Featured Snippets: A 2020 SEO Guide via @lilyraynyc appeared first on Search Engine Journal.
Here's how to understand the difference between a bug and a feature request when approaching enterprise SEO issues. The post The Difference Between an SEO Bug & a Feature Request via @SEOGoddess appeared first on Search Engine Journal.
Here are a few interesting Google patents that have been granted this week. The post Latest Google Patents of Interest – February 25, 2020 via @theGypsy appeared first on Search Engine Journal.
Online marketing veteran Adam Riemer shares his thoughts on affiliate marketing trends, crazy PR stunts, and more. The post Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] appeared first on Search Engine Jour
Has your website been affected by negative SEO? Find out! Here's how to identify an attack and fix the problem. The post How to Identify a Possible Negative SEO Campaign via @AdamHeitzman appeared first on Search Engine Journal.
Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time. The post Google’s Advice on How to Hire an SEO via @MattGSouthern appeared first on Search Engine Journal.
Publishers are reporting that Google has issued Manual Actions to sites because of guest posts. The post Google Penalties on Guest Post Articles via @martinibuster appeared first on Search Engine Journal.
Google is upgrading Search Console giving users the ability to download complete sets of data from reports. The post Google Lets Users Download Complete Sets of Data From Search Console via @MattGSouthern appeared first on Search Engine Journal.
Wondering if you should invest hard-earned cash in SEO, if it's still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on. The post Is SEO dead in 2020? appeared first on Search Engine Watch.
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain. The post How blockchain will dominate the digital advertising industry in 2020 appeared first o
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners. The post A look at performance post Google’s average position sunset: Top vs side appeared fi
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results. The post Display and search advertising: Top three strategies to expand your audience across channels ap
One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there's nothing better than a VPN. The post VPN and SEO: Why professionals should care appeared first on Search Engine Watch.
We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People also ask". The post How to make the most of Google’s “People also ask” results appeared first
Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online? Key details shared. The post How encryption can enhance your SEO ranking appeared first on Search Engine Watch.
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits. The post Six must-know international SEO tips to expand your business appeared first on Search Engine
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back. The post Searchmetrics
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can use them to your advantage. The post Google for branding: Getting more from search engine services appeared first on Search Engine
