The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
The first Google Update of 2019 has caused major upheaval in the global search results. What do the winners and losers of the March 2019 Google Core Algorithm Update have in common? Google has – not for the first time – adjusted the search results with a
iTunes Overcast Spotify Stitcher Career Day Episode Overview Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A Renaissance man with e
China, as the biggest eCommerce market in the world, is a highly exciting prospect for website owners. As well as huge opportunities, there are also great challenges, not least because of the cultural, linguistic and technical differences between the web
iTunes Overcast Spotify Stitcher Episode Overview With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podca
Episode Overview Follow Kevin Indig’s journey from rookie member of a global SEO agency to international startup growth advisor. Kevin’s advice: Learn your craft from the inside out Practice makes perfect Always be curious iTunes Overcas
Episode Overview Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneerin
How can I improve my content’s search engine rankings? It’s a question all marketing experts ask and now it’s one that can be answered: with data-driven content optimization. While the success of online content used to be largely left to chance, it is now
Episode Overview Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their succ
Every year, Google makes changes to its ranking algorithm and introduces new features to its search engine results pages. These affect the search experience for users around the world and cause websites to either rise up or fall down the rankings. To keep
Episode Overview We’re thrilled to be hosting Robert Rose, the Content Marketing Institute’s Chief Strategist and one of the Content Marketing Industry’s leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people. The post LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern appeared first on Search Engine Journal.
Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap. The post Google Updates the Sitemaps Report in Search Console & Adds Ability to Delete Sitemaps by @MattGSouthern appeared first on
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. The post Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern appeared first on
Learn the common URL structures for multilingual websites, the merits of each, and best practices for certain countries. The post Multilingual SEO: A Guide to URL Structure by @TaylorDanRW appeared first on Search Engine Journal.
Here are the advertising tactics you can use to target customers at the top of the purchase funnel. The post Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood appeared first on Search Engine Journal.
Which PPC ad platform is right for your business? Here are eight of the top PPC advertising platforms today. The post The 8 Best PPC Ad Networks by @LisaRocksSEM appeared first on Search Engine Journal.
Google's John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates. The post Google: Most Algorithm Updates Have Incremental Changes to Previous Updates by @MattGSouthern appeared first on Search E
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. The post Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern appeared first on Search Engine Journal.
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”. The post Eight tools you need for backlink generation appeared first on Search Engine Watch.
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there. The post How I got 80% open rate in my email outreach campaign appeared first on Search Engine Watch.
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc. The post Why bother with user experience: UX tips for SEO experts and business owners appeared first
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats. The post Five proven content formats to maximize link acquisition with digital PR appeared first on Search Engine Watch.
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences. The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engin
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations. The post How to find a PPC management solution for your business appeared first on Search Engine Watc
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. The post Backlinks vs social shares: How to make your content rank for different SEO metrics appeared fir
Fuzzy Lookup is an Excel add-in that can be a clever solution for automating SEO tasks. Here's how you can use it for 404 and site migration redirects. The post Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects appeared first on Sea
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples. The post How to pick the best website audit tool for your digital agency appeared first on Search En
All you need to know about using APIs for better, more productive SEO tasks -- content curation, keyword analysis, link monitoring, site performance, etc. The post How to speed up SEO analysis: API advantages for SEO experts appeared first on Search Eng