2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

Managing SEO in a Time of Crisis

Navigating a Time of Economic Uncertainty It’s been more than two months since the COVID-19 pandemic forced the US to begin issuing shelter-in-place orders nationwide. In a matter of weeks more than 30 million Americans lost their jobs and thousands of bu

Relying on SEO in Uncertain Times

Searchmetrics recently held a webinar discussion with company CMO Doug Bell, Strategic Advisor Jordan Koene and Searchmetrics’ Director of Services Tyson Stockton on the current landscape of digital marketing as the COVID-19 pandemic continues. The team c

International SEO: The path to global success

Looking for ways for your products and services to conquer international markets? SEO can be a powerful way to see your company recognized outside your own country. In the webinar “International SEO” with Svetlana Stankovic, Digital Strategy Director at A

Google Featured Snippets Update via @martinibuster

Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page. The post Google Featured Snippets Update via @martinibuster appeared first on Search Engine Journal.

Online reputation management: Seven steps to success

Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to follow. The post Online reputation management: Seven steps to success appeared first on Search Engine Wa

Seven tips for full funnel SEO in 2020

Paid search is considered a lower-funnel tactic but today’s digital landscape changes that. R2i's Senior Search Engine Marketing Manager shares tips to plug it in throughout customer relationships. The post Seven tips for full funnel SEO in 2020 appeared

Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.  The post Top three marketing trends for the COVID-19 era appeared first on Search