You can do this with a Value Proposition. Value what? A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can be applied to an entire organization or parts thereof, o
No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
After more than 10 years of servicing web clients, across the globe, I have managed to quintessence, what in my experience, are red flags that I have come across while meeting with clients for web development and design.
Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to say tha
A few days ago, in conversation with one of the senior partners in our company, I heard the term “link baiting”. My immediate reaction was, “what’s that?” “It’s the latest buzzword in Search Engine Optimization. Actually, we’ve been doing it for years now
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
When done well, data-driven marketing is the best way of making marketing processes efficient, performance-oriented and successful. Our ultimate guide explains in four clear steps how you can approach the challenges of building a data-driven strategy in t
Episode Overview Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference. Topics covered include: How rankin
Episode Overview Google’s search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work? In this opening
Episode Overview A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s ep
Episode Overview A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s ep
Episode Overview A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s ep
Episode Overview A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s ep
Episode Overview A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s ep
Episode Overview Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today’s Career Day episode of the Voices of Search podcast, Micah Fisher-Kirsh
Episode Overview The summer is here and it’s a great time for SEOs to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technic
Here are four ways SEO professionals can prepare for and thrive during an economic downturn. The post How SEO Professionals Can Thrive in a Slow Economy via @jeremyknauff appeared first on Search Engine Journal.
Let's look at the biggest travel websites dominating the SERPs today and what SEO strategies that help them succeed. The post 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands via @josephrobison appeared first on Search Engine Journal.
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns. The post 7 Expert Tips to Boost Your PPC Performance Today via @lorenbaker appeared first on Search Engine Journal.
Here are the three key factors to consider when creating an ecommerce content strategy. The post How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites appeared first on Search Engine Journal.
Instagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network. The post Instagram to Crack Down on Fake Stories Views via @MattGSouthern appeared first on Search Engine Journal.
Google has updated its “roll a die” tool, one of its longest standing Easter eggs, with multi-sided dice. The post New Google Easter Eggs: Multi-Sided Dice via @MattGSouthern appeared first on Search Engine Journal.
Learn how to bring speed metrics into Google Data Studio using data from PageSpeed Insights and Chrome UX Report. The post How to Build Speed Dashboards in Google Data Studio via @sam_marsden appeared first on Search Engine Journal.
Here are the three biggest blogging challenges and how you can overcome them. The post How to Overcome the 3 Biggest Blogging Challenges via @jamarketer appeared first on Search Engine Journal.
It is possible to be good at social media and branding, while also not becoming all-consumed. The post How I Learned to Balance My Clients’ Social Media & My Own (and the Struggles Along the Way) via @anastasiafwa appeared first on Search Engin
Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. The post Instagram is Working on Layouts for Stories, New Boomerangs, More via @MattGSouthern appeared first on Search Engine Jo
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy. The post Quick wins for Magento SEO appeared first on Search Engine Watch.
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors. The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign budget optimization update. The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019 app
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded. The post Boolean search for social media monitoring: What to track, how to track, and why appeared
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more. The post Four tools your business needs for better metric reporting appeared first on Search Engine Watch.
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file. The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started. The post Video marketing tips and tools to boost your traffic appeared first on Search Engine Wa
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO servic
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Search
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands using the platform well. The post How to master LinkedIn’s algorithm to boost engagement appeared first on Search Engine Watc
