Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
“Buzz Analytics tools,” the senior partner added, “put together all the information in a rational manner of what’s being said about brands and their competition online.
Enspear is a company that makes strategic use of IT to help your business reach new levels. Now after doing a lot of thinking, we came up with the idea of using the concept of a pole vault.
Given the salutary, all-round benefits of embracing a CMS today, both by an agency and by a client, how exactly does one go about selecting one? One way would be to go through the entire list at CMS Matrix. A better way would be to start from what you wan
Learning Joomla content management system changed all that. I discovered the power of a content management system and how to create sites using CSS. I also discovered how to modify PHP code so that we can get the look/feel that we desire. Soon editing the
At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and
We were working on a blog site for a client, who over the course of a few years has also become a friend and well-wisher of our company. I remember, when the senior partner at Pigtail Pundits, briefed me about it, I wasn’t the least bit amused.
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Episode Overview What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recove
In this case study we show you how StrategyBeam, a digital marketing agency in Florida, optimized their website with the help of the Searchmetrics Contet Experience. Chris, the co-founder of the agency explains, how he optimized the content on 41 landing
It’s important to feel good. That’s why we made sure there was plenty to do at our DMEXCO stand in Cologne, Germany, on 11th and 12th September 2019: Prizes to be won, cocktails to be drunk and exciting demos to get a hands-on look at the new Searchmetric
Episode Overview In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time. Topics covered include: The impact
Episode Overview When viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Joe Sinkwitz from Digital Heretix. Topics covered i
Episode Overview We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the
The Searchmetrics Research Cloud is more than just a keyword tool. You can use it to research and identify topics that increase your visibility, your organic traffic and your overall online performance. In this how-to guide, I will explain step by step, h
Episode Overview Despite rumors to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone.
ul class=”podcast-subscribe–container”> Episode Overview Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with
Episode Overview Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Topics covered include: The risk of Grey Hat technique
Google has added another structured data report, allowing site owners to quickly check whether breadcrumb markup has been implemented correctly. The post Google Search Console Adds a New Structured Data Report for Breadcrumbs via @MattGSouthern appeared f
Find out whether an SEO change will help or hurt your site is to test using the scientific method. The post The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors via @Kammie_Jenkins appeared first on Search Engine Journal.
Use this 10-point checklist to ensure that search engines are crawling your website – especially key pages – efficiently. The post 10 Key Checks for Assessing Crawl Hygiene via @rachellcostello appeared first on Search Engine Journal.
Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal.
Google Chrome on Android will soon receive an update that provides answers to search results without submitting a query. The post Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar via @MattGSouthern appeared first on Search
Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal.
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season. The post 5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppc appeared first on Search Engine Journal.
Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance. The post The Importance of Ad Testing with Brad Geddes [PODCAST] appeared first on Search Engine Journal.
Despite Google's announcement to rank original news, Google is still showing bias to big sites that syndicate content from smaller sites. The post Google Ranks Syndicated Content Over Original Publishers via @martinibuster appeared first on Search Engine
The adoption of edge SEO has risen in the past year. Here's what SEOs need to know to get started. The post Getting Started with Edge SEO: What You Need to Know via @TaylorDanRW appeared first on Search Engine Journal.
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends. The post Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset appear
How to minimize the damage of changing domains and negate the effects of moving to a new domain? Long term effects of it on SEO and a mini-guide shared. The post How changing domains challenge SEO appeared first on Search Engine Watch.
How can B2B businesses adapt to digital transformation and data-driven culture. Insights on SEO, KPIs, and lead generation in B2B for niche websites. The post Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry appeared first on
After discussing consumer mindset and strategies comes the importance of integrated marketing communication campaigns in the luxury goods search landscape. The post Luxury marketing search strategy, Part 3: Integrated marketing communication appeared fir
We explore the top 10 takeaways from the survey data - think of it as a TLDR version of data collection from hundreds and hundreds of interested parties. The post 10 Takeaways from the state of SEO survey appeared first on Search Engine Watch.
Leading an SEO team is not an easy task. Nine industry experts share how to effectively guide your SEO team and assess their performance. The post How to lead SEO teams and track its performance effectively: Experts’ tips appeared first on Search Engine
I interviewed 31 people, from Content Specialists to SEO Directors, and CEOs to ask them about how teamwork and workflow affect SEO operations and success. The post SEO is a team sport: How brands and agencies organize work appeared first on Search Engin
Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates. The post How to write landing page copy that converts like crazy appeared first on Search Engine Watch.
Your images, infographics, and memes, too, can be used for link building to turn your page into a link magnet. Image link building tips with examples. The post Seven SEO tips for image link building to generate more traffic appeared first on Search Engin
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists. The post Tips to diversify for long-term PPC search marketing effectiveness appeared first on Search
