If you can't fit in paid tools into your strategy, all you have to do is wait for your competitors' ads to show up on your feed. All you have to do is steal them and make them better!
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
GUESTS & RESOURCES Damon Burton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he continues his conversation with SEO Natio
GUESTS & RESOURCES Damon Burton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he speaks with SEO National President Damon Bu
GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Join host Ben as he kicks off Holiday Triage Week with Search
GUESTS & RESOURCES Eli Schwartz: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: In today’s episode host Ben Shapiro speaks with SEO consultant Eli Schwar
Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. The post Google Makes Shopping Ads Free Worldwide via @MattGSouthern appeared first on Search Engine Journal.
An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages. The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search Engine Journal.
A lawsuit is expected to be launched against Google by the US Justice Department according to a report from Reuters. The post Google Reportedly Getting Sued By US Justice Department Next Week via @MattGSouthern appeared first on Search Engine Journal.
YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to. The post YouTube Shorts: An Introductory Guide via @gregjarboe appeared first on Search Engine Journal.
Knowing your competitors' search ads strategy can help you focus your efforts where you can win. Here are three key areas to review. The post How to Use Competitor Insights to Get Ahead in PPC via @michellemsem appeared first on Search Engine Journal.
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times. The post How to Plan a Sustainable B2B Media Strategy in a Recession via @iambenwood appeared first on Search Engine Jo
New article explains three things that Google uses for selecting web pages to rank for featured snippets. The post Google Explains Role of Time and Place in Featured Snippet Rankings via @martinibuster appeared first on Search Engine Journal.
Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year. The post Google Launches Mini-Site of Holiday Marketing Resources via @MattGSouthern appeared first on Search Engine Jou
Are you making it easy for consumers to make decisions and check out? Here's how to remove obstacles and increase sales on your ecommerce site. The post How to Increase Sales to an Ecommerce Site via @martinibuster appeared first on Search Engine Journal.
Is your ecommerce business facing a surge of product returns? Focus on these areas to reduce returns and protect your profit margins. The post What Drives Ecommerce Returns & How to Reduce Them via @rajnijjer appeared first on Search Engine Journal.
Dark mode web design has become increasingly popular with many internet users and surfers, click to read further why it is here to stay. The post Why dark mode web designs are gaining popularity appeared first on Search Engine Watch.
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. The post Post-COVID-19 strategy to restore your social media reputation appeared first on Search Engine
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired re
Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world. The post Navigating a cookie
You can find your ideal development tool too used for testing the user interface of a website or web application. Here's a list of the top 10 for you. The post Top 10 Tools to facilitate web development appeared first on Search Engine Watch.
Nebojsa Radakovic analyzed 20k agency websites for speed and performance and what I learned is not that good. A detailed report on what's going on. The post Speed and performance of Web dev, SEO, and marketing agencies websites appeared first on Search E
A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis. The post Why behavior analysis is important online business appeared first on Search Engine Watch
Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling. The post Guide to using interactive 404s to boost your SEO appeared first on Search Engine Watch.
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient. The post Top 15 Chrome extensions for social media marketers appeared first on Search Engine Watch.
Do viral trends come out of nowhere or do they share some common traits? Experts have different views. The post Creating viral content: Is it possible to harness viral trends? appeared first on Search Engine Watch.
