No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
In the daily anarchy of fires to fight, new business challenges to tackle, ongoing projects to manage, meetings to attend, and more, your own website plans always takes the backseat.
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Episode Overview Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays to family-oriented events, spring is all about strategically choosing the targeted events that reach your customers. Hear
Episode Overview Finding your career path as an SEO isn’t always a linear journey. In today’s Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares his story of
Episode Overview For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disn
The SEO community is all about sharing knowledge. As the industry is continuously changing, even experienced SEOs and online marketers are always facing new challenges. At the same time, new trends and strategies emerge, because as long as the internet is
Episode Overview Whether you’re in eCommerce planning for the holidays, in media anticipating the elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and
Episode Overview In the wake of Google’s “Fake News” core algorithm update, we examine which domains SEO visibility were affected. Tyson Stockton explains how the landscape has shifted for media, ecommerce and healthcare companies. Media & Pub
Episode Overview Michael Bonfils of SEM International is an early innovator with internationalization for the vast Asian marketplace. Since the ‘90s, he has specialized in providing multilingual SEO, paid search, and translation and localizatio
Episode Overview A super star SEO at Twitter and Twitch, Tyler Vickers has a unique perspective when it comes to user-generated content (UGC) platforms. Coming from a creative background, he’s also grounded in the technical SEO aspects of manag
Episode Overview In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene, CEO of Searchmetrics, and Ben Shapiro go in-depth, pulling back the curtain on what’s being called the “Fake News Algorithm Update.” And what’s the in
With its Site Diversity Update, Google want to show a wider range of websites in its search results. From now on, domains should no longer be able to occupy more than two ranking positions on a single SERP. In this post, we take a look at how much diversi
Sign up for our next webinar and discover the top schema and voice search strategies to help your business. The post How to Leverage Schemas to Drive SEO & Voice Search [WEBINAR] via @lorenbaker appeared first on Search Engine Journal.
Facebook is changing the aspect ratios of photos and videos shown in the news feed on mobile devices. The post Facebook Changes Image Sizes for Posts Shown in the Mobile News Feed via @MattGSouthern appeared first on Search Engine Journal.
Here's how you can reduce render-blocking resources to display visual content as soon as possible. The post How to Identify & Reduce Render-Blocking Resources via @abbynhamilton appeared first on Search Engine Journal.
Building links is still important for SEO. Put your own spin on these four proven link building tactics. The post 4 Link Building Ideas That Won’t Get You Into Hot Water via @tonynwright appeared first on Search Engine Journal.
Amazon Ads has changed since last year. Here's an up-to-date guide with everything you need to know. The post Amazon Advertising: The 2019 Guide via @dangilbertppc appeared first on Search Engine Journal.
Google confirmed the cause of missing Google My Business reviews, as issue that may not be resolved any time soon. The post Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back? via @MattGSouthern appeared first on Search Engine Journal
Keyword research is an important aspect of your ecommerce SEO strategy. In this post, learn how to do it right. The post How to Effectively Perform Keyword Research for Ecommerce via @MaddyOsman appeared first on Search Engine Journal.
The lack of communication between SEOs and developers is costing businesses time and money. Here's how to work better together. The post Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It) via @rachellcostello appeared f
Here are five common marketing goals and what types of content are best suited to meet those needs. The post There Are No Universal Truths in Content Marketing (Sort Of) via @Kammie_Jenkins appeared first on Search Engine Journal.
A year ago, we lost a dear friend. Here's how our community has started supporting each other since then. The post Remembering the Tragedy That Made Our Community Start Talking appeared first on Search Engine Journal.
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels. The post Converting custom: Using analytics to optimize sales funnels appeared first on Search Engine Watc
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google. The post Don’t underestimate the power of video appeared first on Search Engine Watch.
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account. The post How to set up Google Analytics annotations to show Google updates appeared first on Search
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on the results we’ve got for last year. The post Research: The most common SEO errors appeared first on Search Engine Watch.
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots. The post Delete your pages and rank higher in search – Index bloat and
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more. The post Four cool k
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included. The post How to grab featured snippet rankings with zero link building effort appeared first on Se
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration. The post Why an SEO should lead your website migration appeared first on Search Engine Watch.
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context. The post Search engine results: The ten year evolution appeared first on Search Engine Watch.
Producing a constant stream of content can be exhausting without running out of ideas. How do you keep up with all the content you need to produce? The post Ten ways to pump out a stream of great content without burning out appeared first on Search Engin
