A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell. How do you sell? Simply put, it goes something like this You target the right audience/ customers Identify their pains, problems, and
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performan
A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search gia
Speed matters both for users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. The quote “time is money,” is as true now as it was when Benjamin Frankli
Getting Found, Building Authority & Driving Sales Online When your customers have a problem or a question, they go to Google and other search engines to find solutions or answers. The search queries that your customers use to find solutions may look d
Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required techni
“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of s
If you’ve spent any amount of time in the digital marketing jungle, you’ve heard that “content is the backbone of digital marketing.” That puts a lot of pressure on businesses to churn out loads of copy to improve online visibility. Creating fresh content
Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as i
Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can exp
At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all. As we launch the new Searchmetrics Digital Strategies Group, we talked to Tyson Stockton, Director of
Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps. The post Twitter Kills Off Third-Party App Features by @MattGSouthern appeared first on Search Engine Journal.
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic. The post Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern appeared first on Search Engine Journal.
SEMPO has released the results of its 12th annual State of Search marketing survey, with insights for marketers and agencies. The post 12th Annual SEMPO State of Search Results Released by @MattGSouthern appeared first on Search Engine Journal.
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts. Auditing the performance and outcome of your
Here's how to communicate the value of SEO to the C-suite and thrive in search marketing today. The post Communicating Search to the C-Suite: From Rank to Revenue by @andybetts1 appeared first on Search Engine Journal.
Considering selling your digital agency or merging with another agency? Here are some valuable lessons I learned. The post Exiting Your Digital Agency: 3 Factors You Must to Consider by @marcushokh appeared first on Search Engine Journal.
LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app. The post LinkedIn to Integrate Groups into the Mobile App by @MattGSouthern appeared first on Search Engine Journal.
Twitter will soon be removing accounts belonging to individuals who have managed to avoid a prior suspension. The post Twitter is Removing Accounts that Previously Tried to Avoid Suspension by @MattGSouthern appeared first on Search Engine Journal.
Earlier this year, Google launched a new Google My Business feature to allow businesses to add services menus to their profiles. Some businesses were seeing this option, but others were not. Several of my clients are in the home services arena. Now, sudde
Google's new version of Search Console has gained three features which were previously only available in the classic version. The post Google Adds More Classic Features to the New Search Console by @MattGSouthern appeared first on Search Engine Journal.
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is, are you doing it right?
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a website. Here we give you an update on how to optimize your listing.
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here's what he found.
