Where is Social Networking headed?

Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

How Long Does SEO Take?

How long does SEO take to show results? What does Google say? And what factors impact how effective SEO measures are? This article provides some of the answers to these questions. What factors determine how long SEO takes to work? Whether a page can make

4 Harmful SEO Misconceptions

SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn the most harmful SEO misconceptions. Misconception 1: SEO is a one-time thing  To get top ran

Google Winners & Losers 2021: US

It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which U.S. websites successfully rode the wave? And which sites took a nose dive? Also, what impact did the

Google Winners & Losers 2021: UK

It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which UK websites rode the Google wave successfully in 2021? And which sites splashed and crashed? Additiona

5 Content Strategy Missteps to Avoid in 2022

As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists, writers and perhaps even directors, were still making in 2021. Here’s the top-five offences of the past year. 1. Not cr

2022 SEO Predictions

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO Strategist at Searchmetrics,

2021 SEO Year in Review

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist at Searchmetrics,

Payday loans algorithm update 2022

The payday loans algorithm continues to be one of the most challenging for SEO professionals around the world. Daniel Tannenbaum, managing director of Tudor Lodge, provides his firsthand insight and personal experience. The post Payday loans algorithm up

Cannibalization

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

The Three Bosses of SEO

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

How to Calculate Your SEO ROI Using Google Analytics

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better

The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.