How your School can get on top of Twitter

600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q

How to use personas to create more relevant content

Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In thi

Spotting Low-Hanging Fruits with an SEO Dashboard

If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, then you need to be able to show people meaningful numbers. In this article, I will explain how you can create dashboards t

7 Ways to Build Your Brand with Blockchain Marketing

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but

3 Hacks to Boost your Content Marketing

As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is a daunting task in itself, but coordinating your efforts while guiding in-house and freelance writer

How voice queries are showing up in search data

The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search f