The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a true Digital Expert. To show our commitment to these goals and to encourage information sharing within the i
Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google
With the year 2018 coming to a close, it’s time to recall the past, recap the highlights and look into the future. For this article, we have asked international industry experts to share their assessment of the latest digital marketing developments
There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t mean all companies have worked out what it takes to successfully transition their activities o
The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as finding the perfect gift usually means doing a lot of online research, prominence in
Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the ove
For online retailers, getting your holiday season right is about a lot more than finding the right Turbo Man figure and avoiding a last-minute fight at the checkouts. Kicking off on Black Friday and running through December and into the new year, the holi
If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, partic
A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-u
The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gute
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The post Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern appeared first on Search Engine Journal.
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns. The post 4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns by @adamproehl appeared first on Search Engine Journal.
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience. The post 5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya appeared first on Searc
Here are 10 major trends you need to know in 2019, according to 47 of today's top SEO professionals. The post 10 Important 2019 SEO Trends You Need to Know by @MrDannyGoodwin appeared first on Search Engine Journal.
Keep a close eye on these key settings to keep your Google Display Network ad spend in check. The post 4 Key GDN Settings to Check for Smarter Ad Spend by @GrpTwentySeven appeared first on Search Engine Journal.
WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability. The post Vulnerability Reported in All in One SEO Pack by @martinibuster appeared first on Search Engine Journal.
Here's a tool that can help you manage and maintain your reputation in search engines. The post Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking appeared first on Search Engine Journal.
Google My Business has upgraded the 'communications manager' role to 'site manager,' which adds several new permissions. The post Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern appeared first on Sear
Google Lens, a tool allowing users to search for information in photos, is now available in the flagship iOS app. The post Google Brings Google Lens Visual Search to its iOS App by @MattGSouthern appeared first on Search Engine Journal.
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifyi
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience. The post 14 ranking signals you need to optimize for in 2019 appeared first on Search Engine Watch.
Is your site’s page load time having a negative impact on SEO? Don’t sweat! Here are 5 ways to strengthen your page speed scores to improve SEO results. The post How to increase page speed to improve SEO results appeared first on Search Engine Watch.
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories. The post What people search for: Tools for trends appeared first on Search Engine Watch.
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings. The post Things that hurt your SEO rankings and how to fix them, part 2 appeared first on Search Engin
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and more. The post TechSEO Boost: Machine Learning for SEOs appeared first on Search Engine Watch.
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. The post How to move from keyword research to intent research appeared first on Search Engine Watch.
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for "transparency, communication, and real accountability." The post Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine appeare
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and projects. Here's how to do it. The post Decoding SEO for business leaders: 5 tips to get stakeholders on board appeared first on Se
Amazon is proving to be a serious contender in the Google-dominated search space. Here's how to get started optimizing for Amazon SEO. The post Effective Amazon SEO: What to know when shifting ad budgets to Amazon appeared first on Search Engine Watch.