At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Most companies will go through occasional periods of consolidation, but most will also be on the lookout for the next new business opportunities and new markets. When the time comes to expand your business’ online presence, it pays to have assessed the di
Episode Overview: As international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as health org
Google has one main aim: providing users the best possible search experience. The search engine is constantly optimizing its algorithm to improve its understanding of user signals from websites. The main focus here is on signals that indicate how satisfie
Episode Overview: The COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it’s a frightening, uncertain time, but l
For most businesses, SEO is the second biggest driver of traffic to their website and, depending on the brand, SEO can be THE biggest traffic driver. However, even in companies that understand how important SEO is for generating traffic, the SEOs themselv
Google E-A-T isn’t a new recipe vertical in the search results. E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers whe
Episode Overview: SEO success can be measured by a multitude of different metrics but knowing which ones are right for your business and goals pose a particular challenge. Join Ben as he concludes CMO Week with Searchmetrics’ Chief Marketing Off
A lot has happened since 2005, when Marcus Tober first launched the digital agency that would go on to become Searchmetrics. We’re proud of the journey we’ve taken to get here, and of our position as a global provider of enterprise-grade SEO software and
SEO’s Myths, Pitfalls and Realities Searchmetrics is publishing a five-part blog series on SEO and the vital role it plays in chief marketing officers’ marketing strategies. Our first post ‘A CMO’s Guide to SEO: Myths, Pitfalls and realities,’ aims to rem
Episode Overview: Developing strong content marketing and SEO strategies are key to long-term success of your marketing team and ROI. Join host Ben for the fourth episode of CMO Week as he interviews Searchmetrics’ Chief Marketing Officer Doug Bel
Algorithmic, technical, seasonal and competitive factors affect your organic search performance. Learn the systematic way to solve your SEO issues. The post A 4-Part Framework for Diagnosing & Solving SEO Problems via @drumming appeared first on Sear
Google's Martin Splitt offers advice knowing how Google indexes a page with infinite scrolling The post Google’s Martin Splitt on Indexing Pages with Infinite Scroll via @martinibuster appeared first on Search Engine Journal.
GIFs help convey your feelings when chatting with friends. Learn where to find the best GIFs online. The post Top 10 Websites for Finding Perfect GIFs & Memes via @JuliaEMcCoy appeared first on Search Engine Journal.
Google announced $340 million dollars in advertising credits for SMB advertisers The post Google Offers $340 Million Advertising Credits via @martinibuster appeared first on Search Engine Journal.
Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. The post Pinterest Introduces ‘Today’ Tab With Focus on COVID-19 Related Content via @MattGSouthern appeared first on Search
This week on Marketing O'Clock, we share the new and improved asset reporting for app campaigns in Google Ads. The post Better Asset Reporting for Google App Campaigns & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared fi
Google published a new help document designed to help healthcare providers get started with Google My Business. The post New Google My Business Guidance for Healthcare Providers via @MattGSouthern appeared first on Search Engine Journal.
Navigating the complex world of ecommerce SEO? This 10-point checklist will ensure you are moving in the right direction. The post A 10-Point Ecommerce SEO Checklist for 2020 via @krisjonescom appeared first on Search Engine Journal.
Learn some creative ways to relieve stress during the coronavirus outbreak when many of us are ordered to stay indoors. The post 15 Ideas for Relieving Stress During Coronavirus Quarantine via @searchmastergen appeared first on Search Engine Journal.
Coronavirus is changing everything. Get to Google Trends right now. The post Google Trends is Useful During Coronavirus via @martinibuster appeared first on Search Engine Journal.
An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time. The post Search specialist shares five ways to adapt your search strategy in uncertain times appeare
Exact match domains are domain names with exact keywords that you're trying to rank for in Google SERPs. A comprehensive guide to gain a quick advantage. The post Comprehensive guide to exact match domains in 2020 appeared first on Search Engine Watch.
Google's speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable texts. The post What is speakable schema markup and how does it impact the future of SEO? appeared first on Searc
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing
CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing. The post Video marketing: The ultimate guide (You’ll only need this) appeared first on Search Engine Watch.
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization. Aleh Barysevich provides a guide to them. The post How to grow your YouTube rankings with the right SEO too
While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility. The post Effective SEO copywriting hints to increase your traffic in 2020 appeared first on Search Engine Watch.
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more. The post The email marketing landscape 2019 and way ahead for 2020 appeared first on Search Engine W
You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them. The post 10 Silent killers that affect your website speed appeared first on Search Engine Watch.
It’s time to retire "KPI" - Even though this article could be a dangerous drinking game if you sipped every time you saw the acronym. Find out why. The post Let’s let “KPI” die and practice what we preach appeared first on Search Engin
